Google My Business Profile FREE Website Shutdown?

Wednesday, 10 January 2024

Google My Business Profile FREE Website Shutdown?

By Hidden Talent / Posted on 19:20 / Google My Business Profile FREE Website Shutdown?

Google My Business Website Shutdown: What Businesses Need to Know (and do!)

Heads up, local businesses! The free website creation feature within Google My Business is officially winding down. If you currently have a website created through this tool, here's what you need to know:

Timeline:

● March 2024: Creation of websites through Google, My Business, stops completely. No new websites will be generated after this date.

● March to June 2024: Existing websites will remain functional, but no edits or updates will be possible.

● June 10, 2024: The final curtain falls. Existing websites will stop functioning, and clicking the website link on your Google My Business profile will redirect users back to your profile page.

What to do if you have a Google My Business website:

● Don't panic! You have time to make a plan.

● Assess your options:

○ Migrate to a standalone website: Consider platforms like WordPress, Wix, or Squarespace. This offers more customization and control but comes with additional costs.

○ Utilize Google Sites: This free alternative from Google has some basic website-building capabilities, but needs more features and design flexibility of dedicated platforms.

○ Partner with a web developer: For a more professional and personalized website, consider hiring a web developer.

● Download your website content: Extract all text, images, and other resources before June 10th.

● Communicate the change: Inform your customers about the website transition through social media, email, and in-store signage.

● Focus on your Google My Business profile: Optimize your profile with high-quality photos, accurate information, and engaging posts to maintain online visibility.

This change shouldn't be seen as a setback, but an opportunity to:

● Build a more robust online presence: A standalone or custom-built website offers greater control and scalability for your business.

● Invest in your brand: A professional website enhances your image and strengthens customer trust.

● Explore marketing opportunities: Utilize website analytics and SEO tools to attract more customers and grow your business.

Remember, having a strong online presence is crucial for local businesses in today's digital landscape. While the free website option is disappearing, there are plenty of other ways to build a website that reflects your brand and drives results. Take action today and ensure your business stays visible and connected online!

#GoogleMyBusiness #WebsiteDiscontinuation #LocalBusiness #DigitalMarketing #WebsiteTips

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Wednesday, 10 January 2024