Friday, 11 July 2014

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The 76 Best Local Business Listings for SEO in 2014

Local business listings are an essential step in any local SEO strategy. They send Google and other search engines important signals about your business's location. Google uses that information to list your business in the proper category and location.
With the help of HubSpot and Yext, we put together an updated list of the 76 best local listing sites for 2014. The sites listed below allow name and address listings for you to build quality citations of your business, bringing you more traffic and leads.  
We list the sites by order of Alexa Rank (traffic). You should start with the top down, as they'll have more of a significant impact on your Local SEO and lead generation.

Best Local Listing Sites 2014

  1. Google+ Local
  2. Facebook
  3. Yahoo Local
  4. Twitter
  5. LinkedIn
  6. Yellowpages.aol.com
  7. Yelp
  8. Foursquare
  9. Mapquest
  10. WhitePages.com
  11. Manta
  12. Patch
  13. Topix
  14. BBB
  15. City-Data
  16. BizJournals
  17. Local.com
  18. Angieslist
  19. MerchantCircle
  20. SuperPages
  21. Yellowpages.com
  22. Mojopages
  23. Insider Pages
  24. 411.com
  25. ShowMeLocal
  26. Yellowbook.com
  27. DexKnows
  28. Demandforce
  29. SuperMedia
  30. Switchboard
  31. ChamberofCommerce
  32. Kudzu
  33. Yellowbot
  34. BrownBook 
  35. Judy's Book
  36. Hotfrog.com
  37. CitySquares
  38. Tupalo
  39. MagicYellow
  40. EZLocal
  41. AreaConnect
  42. AmericanTowns
  43. InfoUSA
  44. Biznik
  45. MyHuckleBerry
  46. Yellowee
  47. HopStop
  48. CityVoter
  49. LocalPages
  50. USCIty.net
  51. Localeze
  52. ZipLocal
  53. ThinkLocal
  54. DiscoverOurTown
  55. MatchPoint
  56. LocalDatabase
  57. GetFave
  58. Infignos
  59. JustClickLocal
  60. Yellowise
  61. CitySlick
  62. YellowMoxie
  63. DexOne
  64. Yellow.com
  65. MetroBot
  66. YellowAssistance
  67. LocalGuides
  68. Bundle
  69. Twibs
  70. Data By Acxiom
  71. TeleAtlas
  72. NavTeq
  73. Phonenumber.com
  74. CitySearch
  75. ServiceMagic
  76. Best of the Web Local

 

2014 Local SEO Ranking Factors 

Now that you have a list of the best local listing sites for your business, start thinking about other Local SEO ranking factors and how they all work together.

Local Citations

Search engines scan the web looking for "citations" of your business. A citation is any web mention of your business that includes name and address – even if there is no link to your website.
It's important that you get quality citations from trusted online sources. The list we provide above will help you build quality citations that send positive signals to search engines. These will indicate that your business is legitimate, and thus should be ranked highly.
If you've already tapped out local citations, try to niche it down to your industry. Each industry has its own set of business citation sites you can take advantage of.
Last year, Moz ranked "quality and authority of business citations" as the top competitive difference-maker among local ranking factors. So it's important to continue to search for potential citation opportunities.  
Local Citations

Business Category

Most business listing and citation sites require a category associated with your business. It's important to properly categorize your business and keep it consistent across all listings and citations. Last year, Moz ranked "proper category association" the number 1 foundational ranking factor for Local SEO.
Business Category

HTML NAP and Physical Address

Besides being consistent with your business cateogry, you have to keep other business information consistent as well, especially physical address. You should have the same address on all listings sites and your own website.
If search engines see inconsistencies regarding your phsycial address and business information across online listings and citations, then it could affect your local rankings.
To further the point, Moz's number one negative ranking factor last year was from listings that are detected at false business locations.
Negative_Ranking_Factors

Local Reviews and Ratings

Reviews and ratings aren't only great for business trust and credibility. They are great for local SEO ranking factors as well. Most local listing sites have a section for ratings and reviews.
Reviews on your Google+ business page will benefit you the most in terms of local ranking factors. But Yelp, TripAdvisor, and Foursquare reviews get just as many impressions depending on your business type (and sometimes even more depending on industry).  
We suggest to follow through with campaigns that attract geniuine reviews across all platforms.
Business-Review-Sites

Photos, Videos, and other Rich Media

Some listing sites allow rich media to be included in your business listing. Rich media includes (but is not limited to) photos, videos, and menus of your business location.  
These items help you stand out from your competitors, even if they have listings on the same site. 
Aside from a competitive advantage, rich media is also important on business listing sites due to their ability to include advance schema markups and rich snippets in your listing.  
This means that in the search results for your business name, there's a good chance that your photos, videos, and menu could show up. Your click-through-rate improves dramatically with these items, as well as your rankings.
Including rich media also improves your chance of ending up on Google's Carousel as seen below, which is extremely significant in the hospitality and tourism industries.
Best-Baltimore-Hotels

Wrap Up

If your lead generation strategy involves improving your local ranking factors, then the list and resources provided above will definitely guide you in the right direction.
Did you get any benefit from this post? Did we miss something? Let me know in the comments.

For more great info on dominating your local online marketing, download the free ebook below. It explains every strategy you can use to keep your business at the top of local search results.

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